The What The Fucculent mobile app takes out the effort and confusion of houseplant research with auto-created care schedules, alerts, plant suggestions, and materials subscription, all with a healthy dose of snarky humor to motivate users and appeal to a targeted demographic.
role: As part of a team, assisted with user research, ideation, and initial sketches. Individually created the UI style guide and final prototype. deliverables: Case Study Deck, Mobile App Prototype tools: Miro, Figma, Illustrator, Procreate timeline/scope: 1 month | August 2021 problem statement: Casual plant owners who keep a busy schedule want plants around for improving their environment and mood, but they don't have the time or energy to learn in-depth plant care. They consequently kill their plants without structured accountability and direction.
